Customer Truth Benchmark
Six questions most CEOs
cannot answer with certainty.
I think we can all agree that customers are essential to growth. But how many of us really know that understanding your customers is far more efficient than marketing blind?
Companies that truly know their customers achieve:
41% faster revenue growth
49% faster profit growth
51% higher customer retention
Research shows 80% of companies think they deliver great customer experience.
However:
92% of their customers disagree.
56% just quietly leave without saying why.
Which side are you on?
Six questions. 90 seconds.
No right or wrong answers.
Just you and what you actually know about your customers.
Sources: Forrester 2024 Customer Experience Index | Bain & Company — Closing the Delivery Gap | Coveo 2023 Customer Experience Report
Question 1 of 6
If you asked all your customers to describe your business in their own words, what would the CONSENSUS be?
How confident are you in that answer?
Please select your confidence level to continue.
Question 2 of 6
What do your customers like about what you do?
How confident are you in that answer?
Please select your confidence level to continue.
Question 3 of 6
What do your customers not like, or wish was different?
How confident are you in that answer?
Please select your confidence level to continue.
Question 4 of 6
What price do your customers think your product or service is genuinely worth?
How confident are you in that answer?
Please select your confidence level to continue.
Question 5 of 6
How would your customers describe you to their friends?
How confident are you in that answer?
Please select your confidence level to continue.
Question 6 of 6
What percentage of potential customers are you losing right now because you don't know what your customers really think about what you offer?
How confident are you in that answer?
Please select your confidence level to continue.
Almost there
Thanks for completing the benchmark.
Before we show you the results...
Did any of these questions make you pause?
If yes, great — that pause usually points to where your biggest opportunity sits.
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